Reformulating children’s products to attract the adult market is not a new tactic. Not too long ago, Jelly Bean introduced its line of Jelly Belly Cocktail Classics, with flavors such as Mojito, Pomegranate Cosmo and Margarita.
Among the fastest growing beverage trends of recent years has been energy drinks. Indeed, even in a year of slim growth for the category overall, energy beverages managed to post a strong 5.4% increase in volume, per Beverage Marketing Corp.
Sales of bottled water continue to rebound in the U.S. as, according to Convenience Store News, the segment saw sales rise 4.2% in 2010, following a 10.2% plummet in 2009, and are projected to increase 3% in 2011.
Seasonal offerings are nothing new in the confectionery aisles, with virtually every holiday having a corresponding packaging from candy manufacturers around the country.
The flavor for Litehouse’s recent launch of Yogurt Kefir Cultures Caesar Dressing has proven popular (indeed, according to last month’s New Products Annual, Caesar was in the third-most introductions between 2007-2009). However, setting the Litehouse launch apart is its functional element.
Coconut water has emerged in the U.S., and with a 925% increase in coconut water beverage launches from 2005-2010, this activity is likely to continue, as consumers become increasingly familiar with its benefits and flavor.
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