"The production of a rice malt that could be used as an ingredient in gluten-free foodstuffs, especially for brewing purposes, was studied. "

 Recently, coffee drink manufacturers have entered the energy market with enhanced formulations, such as Starbucks’ Coffee Double Shot, a ready-to-drink, shot-sized coffee drink with a double dose of caffeine. 

American food and beverage new product launches with the high-protein claim increased 26% from 2008-2009. This parallels global activity, as global food and beverage new product launches with the high-protein claim increased 40% from 2008-2009.

Instances of workers “brown bagging it” and bringing meals to work to save money has increased, as a result of the recession. In Asia, food and drink products with very specific positioning to workers is not uncommon. 

 The functional beverages category is a continuing success story, and the credible health benefits of protein are placed to become part of that success.