Pirate’s Booty is a fast-growing brand in the more than $2.5B cheese puffs category, with retail sales up over 8% on a year-over-year basis, and a market leader for consumers seeking snacks with clean labels and no artificial flavors, colors or preservatives.

According to the FDA, most Americans exceed the recommended limits for added sugars, consuming more than 13% of total calories (~270 calories)/day from added sugars.

The new variety is a chocolate cake donut covered in a chocolatey fudge.

Easy and convenient, the snacks are also safe for nut-free classrooms, gluten-free, certified vegan, organic, non-GMO, kosher parve and contain a full serving of vegetables. 

Artisan products have a new position in the US market as more consumers express interest about what's in their foods and drinks—as well as where and how those items are produced.

The launch of ORBIT Freeze Mint marks the brand's newest product innovation since introducing ORBIT White in 2016.

The company is also releasing its next Limited Release bar, a dark 80% Fiji from single estate Vanua Levu with tasting notes of Green Tea/Cocoa/Pear/Malt. It is made with two ingredients:  cacao and cane sugar. 

The winning shape was selected based on the following judging criteria: level of creativity and originality, quality of the submission, and relevance to the contest theme of sharing your passions.

As part of the new management structure, Serventi will oversee the business globally in his new role as CEO. Bisterzo will continue to be actively involved in the business as the Chairman and Founder overseeing brand marketing, innovation and the company’s charitable work.  

With the pre-popped convenience of RTE popcorn offering a perfect medium for a range of flavors and toppings, consumers today are interested in flavor innovation—both familiar and unexpected—in the popcorn category.