As a whole, Generation Y will collectively spend more than $200 billion annually starting in 2017 and $10 trillion in their lifetimes, a significant portion of which will naturally be on foods and beverages.
April 13, 2014
While definitions of its exact scope vary, the buying power of Generation Y is both enormous and growing.
It benefits food manufacturers to understand how to optimize their ingredients, such as salt, to maximize the sensory performance in their products and realize potential cost savings.
April 9, 2014
Perhaps there’s never been a better time for a back-to-basics look at ingredient formulations.
Scientists from the Monell Chemical Senses Center have found that kids who most prefer high levels of sweet tastes also most prefer high levels of salt taste.
April 3, 2014
In addition, the research has unearthed the revelatory finding that children prefer sweeter and saltier tastes than do adults.