The newly designed website showcases the company’s products and services and combines functionality and design. The interactive website engages users to access multiple flavor samples and on trend information.

As part of the brand's new "Tastes of America" program, Lay's is introducing eight new regionally-inspired flavors that represent distinctive tastes from across the country. In just a few bites, flavor fans can travel coast-to-coast as they enjoy local flavors from across the nation.

The eight most significant trends were identified as: Color in Chocolate, Flavor Duality, Mix It Up, Texture, Organic, Healthier Meets Functional, Coconut Madness, and Balls & Bites of Protein/Energy.

Multiple trend reports have pointed to a rapidly expanding interest in the cuisines of North Africa and the Middle East. For product developers wishing to serve this consumer trend, the key to an authentic experience is to unlock the taste and flavor through the ingredients and spices that bring accuracy to the flavor profiles that define these cuisines.

The acquisition is effective immediately and terms of the acquisition have not been disclosed. The Mazza plant extraction facility at the Delta, BC headquarters location will remain in place. 

This is the 10th study of the company’s primary market research program. The Alcohol study was fielded in February 2018 with 1,200 U.S. respondents aged 21-70+; half were female and the other half were male.

Today, the internet and the popularity of social media has shortened the timeline to only two or three years from restaurant menus to materialization of new products on grocery shelves.

Synergy Flavors’ teams of beverage and snack flavor experts have created some unique, flavor-functional combinations to demonstrate the possibilities for turmeric. 

“We are excited to share this report highlighting our past and future ongoing commitment to social responsibility as part of the Kalsec vision to remain private and sustainable for the next 100 years,” says Dr. Scott Nykaza,CEO. 

Although the FDA is looking to define "natural" as it pertains to food products in general, the Code of Federal Regulations (CFR) does define "natural flavor" in current regulations.