Upcycling presents an opportunity for brands to leverage sustainability in a way that creates brand loyalty, reduces environmental impact, and improves transparency
Chief among the sustainability measures of interest is upcycling, which is the process of transforming by-products or waste materials into end products of value.
In and of itself, fermented or probiotic laden foods are not a new trend. Kimchi, kombucha and pickled foods have been hot for some time now. But a live hot sauce? That is new.