Wow. Mattel Inc. certainly threw the marketing world for a loop. To mark the end of X Games Los Angeles 2012, the toymaker set up a life-size, orange Hot Wheels race track, complete with a set of 60-foot-tall double vertical loops. The closing event featured two stuntmen racing real cars—speeding upside down through the loops and then over ramp jumps to the finish line.
Millenials will enter a food industry marketplace “enormously transformed,” according to the study, “Trouble in Aisle 5,” from global investment bank Jefferies and global advisory firm AlixPartners. The survey of 2,000 consumers in May finds changing demographics will transform how and where consumers find their foods, as well as the foods themselves.
The number of consumers using private label food and beverage products continues to rise, but U.S. consumers are losing their enthusiasm for these value-oriented options.
The entire traditional food-industry value chain is likely to undergo enormous transformation over the next few years due to changing consumer demographics.