U.S. consumers are eating traditional snack foods, particularly snacks with a perceived health benefit, in between and at meals, and this behavior will drive the growth of snack foods eaten at main meals over next five years, reports The NPD Group.

Breakfast cereal is a food made from processed grains such as wheat, rice, oats, or fruits and is often eaten as the first meal of the day.

Coca-Cola Life — a reduced-calorie cola sweetened with cane sugar and stevia leaf extract — launched in the United States on Aug. 25.

Research conducted by Natural Marketing Institute (NMI), a strategic consulting and market research firm, shows that the American consumption of water has increased by more than 68 million 8-ounce servings in less than a year.

Keurig Green Mountain has announced a partnership with Kraft Foods to make the latter's branded coffees—including Maxwell House and Gevalia—for Keurig's single-serve brewing systems.

Sam’s Club announced its participation in a San Diego-based supplier event, welcoming more than 100 regional small businesses to present their food and beverage products to be featured in Sam’s Clubs across the country.

Over the past decade the food buying habits of Hispanics have begun to mirror those of American consumers as a whole, and U.S. marketers must be aware of various emerging trends if they seek to effectively reach the increasingly influential Latino consumer segment.

Lundberg Family Farms® announced the newest products available in its repertoire: Multigrain Chips, Quinoa & Rice Entrees and Sprouted Rice. With several flavors and varieties of each, health-conscious families now have thirteen additional choices to satisfy cravings and satiate appetites at mealtime this fall.

U.S. consumers are eating traditional snack foods, particularly snacks with a perceived health benefit, in between and at meals, and this behavior will drive the growth of snack foods eaten at main meals over next five year.

Cinnabon® lovers rejoice – you can now create Cinnabon World Famous Cinnamon Rolls® in your own kitchen.