Breakfast, Cereals & Bars

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Kellogg Company is introducing more than 40 new products across its U.S. lineup with a wave of foods that fit the latest trends in nutrition, taste and convenience.

They’re made with 100 percent whole grain to provide families with long-lasting energy no matter where their busy mornings take them.

Toasted oats. Quinoa. Berries. In today's food landscape, people are seeking wholesome foods that are simply prepared. In fact, 51 percent of people look for food with recognizable ingredients.

New bars offer chef-inspired flavors with high-quality ingredients including nuts, spices and fair trade cocoa

Pop-Tarts® is bringing its toaster pastries together with hot summer music through its "Rock the Flavor" promotion. Teens can get their hands on the latest flavors – including Frosted Blue Raspberry, Frosted Cinnamon Roll and Frosted Chocolatey Strawberry.

General Mills Cereals has committed to removing artificial flavors and colors from artificial sources from the rest of its cereals in response to consumers' changing preferences. Today, more than 60% of General Mills Cereals like Cinnamon Toast Crunch and Original Cheerios are already without artificial flavors and colors from artificial sources and have been that way for a long time.

Bursting with bright fruity flavors, the pink, orange and lime green flakes are sure to have cereal and ice cream lovers alike hungry for another scoop.

United States Nutrition Inc., Bohemia, N.Y., extended its protein bar line with two new Fruit & Nut Bar varieties: Cranberry Almond Cashew and Tropical Fruit Macadamia Nut.

World Food Processing, Oskaloosa, Iowa, completed its initial product launch of PURISPea proteins, which are manufactured in the US.

Met-Rx Substrate Technology, Inc., Bohemia, N.Y., says its new MET-Rx® Prime® protein bar is “everything you need and nothing you don't.”