Breakfast, Cereals & Bars

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The new collection of Kashi by Kids organic cereals each feature cool shapes like swirls and filled pillows, tastes like honey and berry, and superfood ingredients like chickpeas and red lentils.

Marketers have an opportunity to bridge the hot and cold cereal generation gap, as demonstrated by the explosion in popularity of overnight oats.

thinkThin Protein & Probiotics Oatmeal is specially crafted with 1 billion CFUs of live probiotics to support overall wellness, 6g of fiber to help support digestion, plus the benefit of 10g of protein to help provide satiety and energy to start the day.

The program, which runs through September 2018, involves multiple Post Holdings, Inc. businesses and brands, including Michael Foods and PowerBar. It is designed to provide deep savings for consumers in the breakfast category while promoting more use of honey.

Each Rowdy Bar is crafted with 10 or fewer whole food ingredients and no artificial flavors, and is paleo-friendly, non-GMO, and gluten-, soy-, and dairy-free.    

These real food bars feature nutrient-dense chia seeds (rich in prebiotics and omega 3’s) as the first ingredient and only 3g of sugar per 100 calorie, 25g bar, making it easy to eat a healthy snack on-the-go without too much on sugar.

The sports bars category, which includes protein bars, has enjoyed a period of strong growth. According to Euromonitor International, value sales rose by an average of 7.8% a year between 2012 and 2017.

Manufacturers of cereal and granola brands now have a convenient, easy-to-use antioxidant protection product when compared to liquid tocopherols. The powder format can help ease manufacturing concerns such as homogenous distribution, handling, labor-intensive cleanup and application equipment costs and limitations.

With the erosion of three squares a day and without a clear distinction between light meals and heavy snacks, the percent of US adults who agree that breakfast is the most important meal a day has notched down somewhat from 57% in 2007 to 52% in 2017, according to data published in Breakfast and Breakfast Foods All Day: Culinary Trend Tracking Series. Even so, breakfast still beats the pancakes out of lunch (18%) or dinner (19%) by this measure.