Breakfast, Cereals & Bars

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Despite inflationary concerns, Innova Market Insights tracking data show cereal and snack bar innovation grew in 2024 with new product launches up by just more than 1%.

This new offering from the certified B-Corp is a blend of crispy flakes and a crunch, all made possible by a single, super-grain called sorghum.

Applegate Naturals Breakfast Sandwiches are made with GAP Certified, Applegate Humanely Raised and 100% natural meat, and are free from antibiotics and GMO ingredients.

Protein Bites for pop-able power-rich snacking, a Chocolate Peanut Butter Bar made with Reese's Peanut Butter, each designed to satisfy and fit daily routines.

A twist on a beloved classic, Honey Bunches of Oats Chocolate is made with real chocolate and real cocoa, featuring crispy sweet-cocoa dusted flakes and rich chocolate granola with real chocolate chips baked into every crunchy cluster. 

The planned acquisition further supports Ferrero's expansion in the better-for-you product category, following the acquisitions of FULFIL and Eat Natural in Europe.

This innovative bar transforms overlooked plant parts—like watermelon rinds and seed free apple cores—into a nutritional goldmine, delivering 13g of fiber from 12 whole plants in every bite.

Available in three distinct flavors—Original Honey, Soybean, and Black Sesame—each bar strikes a balance of bold toasted nuttiness and natural sweetness.

As the number of consumers prioritizing protein continues to rise, with 71% of consumers trying to eat more protein in their diets, General Mills is expanding its offerings to include a variety of products with protein. 

The bar contains 2g of sugar, 3g of net carbs, and is made with 55% cacao. It is also gluten-free, low-carb, and keto-friendly, and made with non-GMO ingredients, and is free from artificial sweeteners, flavors, and colors.