In partnership with PepsiCo, a global leader in convenient foods and beverages, the thirst-stop destination will bring the storm with the exclusive and limited-edition flavor, Gatorade Lightning Blast.
Co-Founded by two trailblazing executives from rival beverage companies, Coca-Cola and PepsiCo, Karishma Thawani and Tekla Back,, KEY offers a clean alternative without the sugar shock or caffeine jitters that give energy drinks a bad rap.
Noosh Brands proudly accepted the highly coveted Best New Product Award for its revolutionary new AlmondMilk Barista Series Plant Based Dairy Concentrate.
Tastepoint by IFF hosts “FirsTaste” event to showcase new flavors, food, beverage concepts
April 25, 2024
The two-day event brought more than 200 food and beverage industry attendees together on a unique discovery journey themed, “A Canvas for Creation.” It featured new concepts, flavors and ingredients designed to help them grow their product portfolios and craft solutions for the future.
“Our fans have always relied on our products for energy, but we knew there was also an opportunity to create a product that could give a mental boost and support focus," said Fabiola Torres, PepsiCo general manager and chief marketing officer, Energy Category.
The tea is made without artificial flavors, colors, concentrates, or preservatives
April 18, 2024
As with every bottle of Pure Leaf Iced Tea, Pure Leaf Zero Sugar Sweet Tea is made from freshly picked, high-quality black tea leaves brewed fresh for each batch – creating a smooth, woody aroma with a level of sweetness.
Molson Coors innovates in flavored alcohol category with bubble-free line in four fruit flavors
April 17, 2024
Coupled with emerging social media trends of de-carbonating beverages and growing non-alcohol refreshers platform, Molson Coors developed Happy Thursday to meet the needs of this new age of drinkers in the alcohol category.
“We’ve kicked things up a notch with this flavor exploration inspired by the flavor lab at Truly L.A. and can’t wait for fans to try this fun and playful combination that’s sure to score,” said Matt Withington, Truly Hard Seltzer's senior director of marketing.
The new beverage flavor is made with real blueberries and a blend of culinary and bittersweet apples
April 11, 2024
An evolution of the fan-favorite Angry Orchard Rosé Hard Cider, Blueberry Rosé breaks from the tried and true by combining the crisp, juicy flavors of Rosé with real blueberries to deliver a fruity twist on the classic.