Three new varieties offer clean, crisp sparkling water options
March 30, 2018
From Pomegranate Blueberry or Pear Kiwi, which provide notes of fresh fruit flavor, to Original, which offers the clean, crisp taste sparkling water fans look for, DASANI Sparkling gives fans a genuine sparkling water. The robust variety in the DASANI Sparkling lineup pairs with food or cocktails.
Zola's Organic Sparkling Energy Waters deliver the caffeine equivalent of 1.5 espresso shots with 100mg of plant-powered caffeine
March 26, 2018
With no added sugar, and only 10 calories per 12-ounce can, Zola's Organic Sparkling Energy Waters deliver the caffeine equivalent of 1.5 espresso shots with 100mg of plant-powered caffeine from green coffee, green tea, and yerba mate extracts. Additionally, each flavor delivers plant-based antioxidants, providing a good source of Vitamins C & E.
New look, tuned-up flavors, expansion capital and appointment of director of national sales supports growth
March 23, 2018
The rebrand features a more prominent shaka logo, unified design elements and move to an elongated, 14-ounce bottle. The rebrand supports an updated formulation, which has Shaka Tea, a no added sugar product, now using monk fruit for a touch of sweetness, reducing calories and offering a crisper, more finished flavor. Shaka Tea’s updated branding was designed by McLean Design, a brand creation and packaging design agency that specializes in beverage and other CPG/FMCG categories.
Imbibe shares trend insights from Natural Products Expo West
March 21, 2018
The most common functions included immune support, increased energy, enhanced beauty, detox and improved cognition. Examples include a range of wellness shots by brands like Vive, Nootra and Brain Juice, and functional product lines by brands like Coffee Blenders, Tea Riot, and Beauty and Go.
The no sugar, juice alternative will be available nationwide in chains including Walmart, Kroger and Target
March 21, 2018
RETHINK Brands first aimed to disrupt the bottled water category with its 2016 introduction of RETHINK Water, focused on eliminating the 40 billion plastic bottles that end up in landfills and oceans each year. Last year, realizing there was an underserved market for parents who wanted to give their children a sugar-free drink option, the brand created an entirely new category with the introduction of RETHINK Kids Water.
Australian craft-brewed beverage brand to exponentially increase availability nationwide for California’s best-selling ginger beer
March 14, 2018
Outselling the market leader by nearly three times per point of distribution, Bundaberg has set its sights on accelerated US sales through the increased distribution made possible by the partnership.
With new flavors, the company hopes to capitalize on the growing popularity of craft sodas
March 7, 2018
Coke’s R&D team worked with nearly 9,500 consumers and explored more than 30 flavor options, mostly rooted in fruit, for what would be the brand’s first flavor innovations since Vanilla Coke in 2002.