"We're thrilled to showcase our new booth design, which reflects the evolution of Virginia Dare and our dedication to being a flavor-first innovator,” says Philip Caputo, Virginia Dare’s marketing & consumer insights manager. “Our new facility has significantly expanded our capabilities, and we can't wait to give visitors a taste of what we can achieve together."

Making its debut just in time for summer, Café Bustelo is bringing the tradition of espresso style coffee to the refrigerated aisle. 

OWYN is a ready-to-drink (RTD) protein shake brand that unites taste and ingredient transparency. 

Crafted with quality ingredients and featuring three authentic flavors, and just 80 calories per serving, The Spritz offers drinkers a guilt-free indulgence.

The Kelce brothers are passionate about beer and business and have talked for years about partnering together in the category.

Powered by a plant protein blend, the upcoming line of Protein Shakes deliver on the sustainable and functional demands of today, according to the company.

PLT markets more than a dozen water-dispersible and water-soluble solutions, primarily botanical ingredients across key health categories. At IFT, PLT will be focusing on three major health and wellness segments: energy, active nutrition and stress/mood management.

The refresh features a bold redesign of their 16oz beverage, enhancements to classic fan favorite flavors and an introduction of two new flavors to the lineup.

Orange Creamsicle is the second of two new seasonal skus to launch in 2024 and is a continuation of the brand's commitment to deliver upon consumer demands.

Labatt Blue Light Raspberry Lemon joins Labatt Blue Light's other popular summer seasonal beers, Blue Light Lime and Blue Light Grapefruit. All three are available for a limited time.