The American Beverage Assn. (ABA) recently took issue with a federal report arguing it failed to account for the overall health of energy beverage consumers. This followed controversy and concern over a rise in emergency room visits involving energy drinks.

George Lucas is (again) re-releasing his Star Wars saga, and as with the other launches (and relaunches) of the sci-fi series, licensed tie-ins abound. Brisk Iced Tea’s effort is largely marketing based. Described as “Yoda. Maul.

Drinking a cup of black tea three times a day may reduce blood pressure, according to new research.

Brand matters to customers who order vodka at bars, nightclubs, restaurants, and other outlets serving alcohol beverages.

While LifeAID’s new beverage is focusing on one very specific target audience, one of the beverage category’s biggest successes of recent years is expanding its focus beyond beverages entirely.

On October 25, 2011, the White House First Lady Michelle Obama traveled to her Chicago hometown to discuss the need for healthy foods in underprivileged communities. The event took place at a local redesigned Walgreens store on the city’s Southside, in an area known as a “desert community.”

Moderate consumption of coffee may lower the chances of developing type 2 diabetes.

In other research, scientists explored the effects of noise on the perception of alcoholic beverages’ sweetness. The admittedly small control group (80 participants) at the University of Portsmouth had to rate the alcohol strength, sweetness and bitterness of a selection of drinks while they were exposed to different distractions, such as music, hearing and repeating a news story, both music and news, and silence.

Energy drinks are certainly not listless in terms of new product development, and beverage makers are taking proactive stances to address the controversy.

A study finds the intake of three or more cups of tea a day helps reduce the risk of heart attack and lower cholesterol levels.