Natural sweeteners. No high-fructose corn syrup. Hormone-free. “Health-halo” attributes of beverages matter to consumers and can influence their purchasing decisions.
A Harvard-affiliated hospital is backing away from its decision earlier this week to promote a paper linking the artificial sweetener aspartame and cancer, now saying the evidence was "weak."
Coca-Cola is partnering with French drug manufacturer Sanofi to launch a new line of "beauty drinks" which the beverage company claims will help consumers lose weight and provide other well-being benefits.
A new report reveals diet beverage consumption among Americans continues to climb, as more and more consumers try to reduce calories by replacing sugar-sweetened drinks.
America's beverage companies announced a new Calories Count Vending Program, which will be launched in municipal buildings in the cities of Chicago and San Antonio beginning in 2013 and then made available to vending customers nationwide.
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