Living Essentials, LLC announced a flavor overhaul to the line of 5-hour ENERGY® shots.

Maxwell House introduced a new way for coffee drinkers to personalize and enjoy their favorite beverage on ice with the introduction of Iced Coffee Concentrates. Made from Maxwell House coffee and lightly-sweetened, coffee fans can add a squeeze of Iced Coffee Concentrate to water or milk for a great-tasting iced coffee beverage, anytime, anywhere.

Talking Rain®, makers of Sparkling ICE®,added John Peirano as Chief Marketing Officer (CMO) who joins recent hire Marcus Smith as Chief Financial Officer (CFO), and recently promoted Michael Lowes as Chief Operating Officer (COO).

Lipton® Iced Tea introduced a line of lightly carbonated iced teas.

Woodford Reserve released its latest permanent product extension, Woodford Reserve Kentucky Straight Rye Whiskey.

Mountain Dew believes that every epic adventure should have an equally epic kick start.

DASANI DROPS Infusions is unsweetened, has a touch of flavor and no color added.

As consumer demand for convenient cocktail solutions and more delicious flavor variants in the Rita family increases, Bud Light continues to demonstrate the unique ability to introduce new, great tasting and flavorful drinks to a broader audience of beer drinkers. Bud Light Lime Lemon-Ade-Rita is a lemonade margarita-flavored alcohol beverage with a twist of Bud Light Lime that is ready-to-drink with just one pour and best served over ice.

ARTY™ Water is balanced with hints of organic lemon, apple and spearmint.

iTi Tropicals, Inc. (iTi) has created six custom coconut water and coconut milk prototype blends to stimulate research and development and to initiate a creative dialog. iTi’s goal is to encourage manufacturers to experiment with these special ingredients, discover new formulations and functions, and collaborate with iTi product development scientists for insights and assistance.