New beverage invigorates body and mind with clean energy and natural ingredients
December 18, 2023
VUUM, a health and wellness brand, announced its official launch, poised to affect the way people approach daily nutrition. With a unique approach to protein consumption, VUUM Technologies introduced a carbonated plant-protein drink.
MiO provides ‘insurance’ to compensate for unwanted side effects of traditional energy drinks
December 17, 2023
“Energy Drink Insurance” launched in parallel with MiO’s new Rolling Energy campaign, empowering Gen-Z to get more out of their water, uplift their day and feel their most energized selves
Guy Fieri, Two Roads Brewing Co. partner to introduced canned adult beverage line
December 13, 2023
Guy Fieri is bringing his fervor for flavor and signature spikey hair to the adult beverage game with the launch of Flavortown Spiked, a new line of premium, flavored malt beverages.
Cargill studies the functional benefits, values and formulation approaches that drive beverage purchases
December 12, 2023
Any drink can quench thirst, but according to Cargill’s latest insight report, today’s discerning sippers are seeking multifunctional drinks that support wellbeing, enhance experiences, improve performance, align with social values and taste great.
The new non-alcoholic wine aims to deliver the taste and experience of champagne
December 6, 2023
OJOY Wine Company introduced Sparkling Blanc, the flagship offering in its collection of fine dealcoholized wines. Sparkling Blanc delivers character and complexity, suited for the discerning palates of wine lovers.
Kerry expert links trends with new tastes for 2024
December 5, 2023
Q: What do you foresee as the biggest flavor trends coming to the forefront in 2024? Soumya Nair: Flavor trends are deeply rooted in the changing consumer priorities and in the coming year consumers’ priority in wanting conscious, empowered and comforting foods will gain significance.
Cranberries carry seasonal appeal and fit a wide range of on-trend food, beverage applications
November 27, 2023
On top of all the merry-making and shopping, cooking and family gatherings quickly take center stage for most American families. Cranberries have had a place at the Thanksgiving table since the first celebrations, and for many, it just isn’t Thanksgiving without them.
Juice maker rebrands Trop50, while continuing to offer a low-calorie alternative to common juices
November 23, 2023
Tropicana introduced Tropicana Light, a beverage option that contains 50% less calories* than regular orange juice. The product is a relaunch of what the brand previously called Trop50.
Total Wines & More has debuted a dedicated THC beverages section, which demonstrates the mainstream adoption of cannabis beverages for consumers who are looking for alcohol-free alternatives.