“We’ve kicked things up a notch with this flavor exploration inspired by the flavor lab at Truly L.A. and can’t wait for fans to try this fun and playful combination that’s sure to score,” said Matt Withington, Truly Hard Seltzer's senior director of marketing.
The new beverage flavor is made with real blueberries and a blend of culinary and bittersweet apples
April 11, 2024
An evolution of the fan-favorite Angry Orchard Rosé Hard Cider, Blueberry Rosé breaks from the tried and true by combining the crisp, juicy flavors of Rosé with real blueberries to deliver a fruity twist on the classic.
The lightly carbonated drinks are sweetened with cane sugar and contain less than 50 calories per can
April 9, 2024
These all-natural, lightly carbonated drinks are sweetened with cane sugar and contain less than 50 calories per can. COUNTDOWN ENERGY drinks take effect in 10-15 minutes, and consumers can expect the buzz to last up to 90 minutes.
Tractor Beverage Company, maker of certified organic, non-GMO beverages exclusively for the foodservice sector, made leadership moves aimed at propelling the company into its next phase of growth and impact.
The new beverage comes in an immersive augmented reality experience revealing custom can art
April 3, 2024
The new addition to the Monster Energy Zero Sugar Ultra lineup, Fantasy Ruby Red's concoction bursts with bold flavor and a tantalizing twist to set taste buds alight with its fusion of vibrant ruby red citrus and exhilarating energy.
The lightly sweetened beverage is made with bold fruit flavors, zero added sugar, and minimal calories
April 2, 2024
Beyond the new flavor experience bubly burst brings consumers the same fun and playfulness as the core bubly brand with cheeky sayings and friendly salutations on the bottle and cap.
New ready-to-drink cocktail-inspired malt beverages combine convenience and flavor
March 21, 2024
Captain Morgan officially introduced its newest ready-to-drink lineup, Captain Morgan Sliced. Captain Morgan Sliced is a line of cocktail-inspired malt beverages with a range that goes all-in on flavor. Each can of Captain Morgan Sliced balances convenience and flavor.
New dsm-firmenich pilot plant takes beverages of all kinds from formulation through scale-up
March 19, 2024
Officials say the facility offers a full range of capabilities and equipment to help customers move from development on the benchtop to small scale-up production in the pilot plant that will inform and accelerate final large-scale production.
New varieties include Lime Margarita, Grapefruit Paloma, Pina Coconut Margarita, and Orange Sunrise
March 14, 2024
el Jimador® Spiked Bebidas announced its nationwide launch after a successful test launch in limited states in 2023. el Jimador® Spiked Bebidas are crisp malt flavored beverages serving up tequila inspired flavors for any occasion.
The new plant based milks are available in two varieties
March 13, 2024
Truly Grass Fed, a premium brand of sustainably-produced dairy products from the green fields of Ireland, expanded into a new category with the introduction of Truly Gluten Free Premium Irish Oat Milk.