PepsiCo is shaking up the cocktail mixer category with the launch of Neon Zebra, a new line of non-alcoholic cocktail mixers with a vibrant personality that offers a shortcut to cocktails in seconds.

By expanding its capabilities to address the growing consumer interest in functional beverages, the company is poised to offer partners and customers the opportunity to meet consumer needs and expectations while embracing current food and beverage trends and advancements in the market.

Comax Flavors has released new primary research on consumers’ behavior, usage, and attitudes towards all protein products—including powders, drinks, bar, bakery foods and other related snacks. 

KÖE Kombucha, fruit-forward, organic kombucha in a convenient can, released results from a recent consumer study on perceptions and challenges associated with the kombucha market. The findings reveal several untapped opportunities to welcome those unfamiliar with kombucha into the category.

Steaz, the innovators of teas and functional beverages, announced a new Steaz Antioxidant Brew™ Yerba Mate that will be available exclusively at Whole Foods Market in early 2021. Steaz also announced the rollout of Steaz Antioxidant Brew Tea, a new brew of tea with revitalized packaging and a cleaner formulation. 

Nestlé S.A. announced that it has reached an agreement to sell its regional spring water brands, purified water business and beverage delivery service in the US and Canada to One Rock Capital Partners in partnership with Metropoulos & Co. for $4.3 billion. The company's international premium brands including Perrier®, S.Pellegrino® and Acqua Panna® are not a part of the deal. The transaction is expected to close following the completion of customary closing conditions.

bubly sparking water launched bubly bounce – a sparkling water with no calories, sweeteners, or artificial flavors, and just a kick of caffeine. The introduction of bubly bounce, which is available in five refreshing combo flavors, marks the brand's first caffeinated beverage and new line since its launch in 2018.

The Coca-Cola Company announced in the United States the introduction of a new 13.2oz bottle made from 100% recycled plastic material (rPET)*. This new bottle will be available first in the company’s biggest and most iconic brand: Coca-Cola®.

Keurig Dr Pepper announced the appointment of Justin Whitmore to the new role of chief strategy officer, effective March 1, reporting to chairman and chief executive officer Bob Gamgort. He will join the ELT and lead enterprise strategy work, including mergers and acquisitions, and corporate partnerships.

Through joint development agreements, Ocean Spray and Amai Proteins say they plan by 2022 to develop and introduce a cranberry juice with at least a 40% sugar reduction.