Three of Innova Market Insights’ Top Ten Trends for 2021 have everything to do with health (including immunity, food and mood and “nutrition hacking”). Meanwhile, Innova also identifies “transparency” as another key topic resonating with today’s consumers. This focus relates to the ethical, ecological and clean label aspects of a new product.

The new collection is dedicated to exploring authentic flavors that pay tribute to well-known Asian foods and are co-developed with New York-based chefs and owners of popular local restaurants, Di An Di and 886, and designer/illustrator Vanessa Nguyen.

Naked launched its latest smoothie innovation, Indulgent Protein, now available in two flavors, Chocolate Protein and Vanilla Protein. 

PepsiCo launched its latest innovation, soulboost, a sparkling water beverage with a splash of real juice and functional ingredients. soulboost captures the fun of a fruity drink through a light, guilt-free sparkling water refreshment. Its two varieties, Lift and Ease, offer four flavors and just 10 to 20 calories per 12oz can.

Juicy Juice released two new juice beverages to have on-hand for summer activities, trips and everything in between.

Guayakí, a maker of yerba mate beverages, announced that Stefan Kozak will be its new CEO, taking over for one of the company's founders Chris Mann, who will move to its board of directors. Kozak is the former CEO of Red Bull North America. Under his leadership, it grew to become the second-largest non-alcoholic beverage brand in the United States.

buzzbox, maker of single-serve, handcrafted cocktails in eco-friendly boxes, onboarded a state-of-the-art production facility and a dynamic, new management team.

DRY Soda Co. debuted a ready-to-drink, zero-proof craft cocktail: Botanical Bitters & Soda. Available in three distinct flavors – Aromatic, Bright/Herbal and Sweet/Spicy – the beverages deliver flavor complexity and depth without the alcohol, all inspired by the ritual of craft mixology.

waterdrop®, a consumer packaged goods brand in Europe, made its debut in the United States through its eCommerce site (waterdrop.com) and a soon-to-open retail flagship in Miami.