The growing heterogeneous nature in regards to the types of beverages that consumers turn to the world over requires changes in new product portfolios.
The new normal of cutting back and the growing popularity of the staycation has increasingly drawn consumers towards products that provide a moment of escape from daily life.VIB’s (Vacation in a Bottle) Happy Relaxation Drink is a mango-lime flavored, carbonated beverage formulated to promote relaxation through amino acids and B vitamins.
Arizona’s Lemon Flavored Iced Tea has been adapted as a children’s drink. This marks the first ready-to-drink iced tea to market to children in the U.S. and serves as a natural line extension for the brand.
As manufacturers increasingly revamp their sodas to have healthier images through reduced calories, no additives/preservatives and all-natural claims, there has also been a slight uptick in carbonated soft drink formulations that incorporate herbs and botanicals
Some ingredients used in making savory flavors include fruits and vegetables, peppers, onions, garlic, tomatoes, miso and umami; savory notes are also being incorporated into beverages and desserts.
One organization offers studies pointing to the role that proteins, particularly whey proteins, can play in the functional beverage market for women and Baby Boomers.
One organization offers studies pointing to the role that proteins, particularly whey proteins, can play in the functional beverage market for women and Baby Boomers.
From marinades to Mediterranean, coffee aromas to vegetable nuances, speakers at Prepared Foodsí R&D Application Seminars presented information on flavoring trends and formulation tactic.
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