I In recent years, teas have migrated from their traditional format, as hot or cold beverages, to be included as an ingredient in a variety of food products.
As functional benefits become increasingly important to consumers, manufacturers have been quick to work these claims into their products. Coffee has seen notable development in this area, as it already provides energy through caffeine and offers fertile ground for additional functional claims.
Although sports recovery drinks have gained ground, they are still somewhat rare, and Gatorade has been the only large brand to include the recovery claim in its products.
Beverages that tout relaxation benefits, although still somewhat niche, are gaining ground. More and more manufacturers are introducing products in various formats and with ingredients known for their relaxing properties.
As product developers look to better serve consumer niches with formulated sports beverages, specialty ingredients, from various whey proteins to high value nutrients to an expanding array of sweeteners, are being used by R&D.
Sustainability has become a mainstream cause in America only recently, as a result of heightened media attention and increased consumer awareness of issues, including global warming, pollution and food safety.
There has been recent innovation in the use of herbs and spices in beverages, and the launch of Prometheus Springs Lychee Wasabi Elixir builds on this trend, through the inclusion of capsaicin, a compound that gives chili peppers their intense spice.
The functional beverages category is a continuing success story, and the credible health benefits of protein are placed to become part of that success.
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