"Alcohol marketing is evolving rapidly," said Patrick Egan, director of research & insights, DISQO. "With budget-constrained consumers who are increasingly focused on health, our insights suggest that marketers should be intentional in their messaging. Whether that's educating about differentiated offerings, touting unique production processes, emphasizing functional benefits or justifying higher price points, advertisers need to keep up with consumers in an increasingly crowded category."

The brand Gay Water officially launches to bring that phrase to the mainstream as one of the first alcoholic beverages founded and grounded in the LGBTQ+ community.

HOUSEOFLOVE offers premium spirit-based cocktails with 7%-12% ABV, as well as non-alcoholic mocktails, catering to the growing 0% ABV market. 

A.I.'s capabilities can reduce product development cycles from 1-2 years (or at best, half a year) to as little as one month. This process is the result of coordinated efforts between multiple A.I. systems, each excelling in different areas, while collaborating on the development. With more than one hundred A.I. systems in existence worldwide, collective operation ensures a high level of innovation.

In addition to Grapefruit, Casa Azul Tequila Soda is available in Lime Margarita, Strawberry Margarita, Peach Mango and Watermelon. 

Keurig Dr Pepper will also make an equity investment in La Colombe, enabling KDP to participate in the value creation upside expected from the partnership.

As a brand rooted in authenticity and committed to quality, 100 Coconuts coconut water is never from concentrate, non-GMO, and contains a ratio of 90% coconut water and 10% all-natural fruit juice.  

The launch of Betty Booze is part of the company's larger expansion strategy to win new audiences and occasions by challenging conventions of taste in sparkling beverage – and beyond.

For the manufacturing community, a fundamental challenge resides in the fact that many high-intensity sweeteners feature undesirable characteristics. Most of the components contain off-notes, which often unbalance flavor, especially if a product developer is also attempting to add active substances to increase health attributes.

EverGrain representatives will sample EverPro Original and Clear at the trade show and tell visitors more about the company’s R&D process, clinical studies and product innovation.