Jones Soda Co. announced the release of Peanut Butter and Jelly Soda, its latest Limited Edition product.

Research conducted by Natural Marketing Institute (NMI), a strategic consulting and market research firm, shows that the American consumption of water has increased by more than 68 million 8-ounce servings in less than a year.

Keurig Green Mountain has announced a partnership with Kraft Foods to make the latter's branded coffees—including Maxwell House and Gevalia—for Keurig's single-serve brewing systems.

DRY Soda Co., the Seattle-based brand that is at the forefront of the better-for-you soda movement with its less-sweet, natural beverages, will be launching its first Discovery Pack this summer.

The Coca-Cola Company, Atlanta, and Monster Beverage Corporation, Corona, Calif., formed a strategic partnership that officials expect will “accelerate growth for both companies in the fast-growing, global energy drink category.”

Alpina Foods, Batavia, N.Y., says its Alpina Avena, a traditional, creamy, oat-based dairy beverage, has been a staple in many Latin American homes

Hormel Foods Corporation, Austin, Minn., completed its purchase of CytoSport Holdings, Inc., the Benecia, Calif., maker of Muscle Milk® products.

There are 60 million adults who consumed an average of at least one glass of bottled still water per day in the past seven days and these consumers offer attractive possibilities for food and beverage marketers, according to findings published by market research publisher Packaged Facts in the report “Bottled Water in the U.S.”

In order to fully leverage the family demographic, marketers must tap the influence of kids in terms of product and brand selection.

For years, food formulators have wanted to mimic natural taste and cream for their products