Q: What do you foresee as the biggest flavor trends coming to the forefront in 2024?
Soumya Nair: Flavor trends are deeply rooted in the changing consumer priorities and in the coming year consumers’ priority in wanting conscious, empowered and comforting foods will gain significance.

Golder brings more than 30 years of food and beverage experience to the craft soda brand, where he will further Jones' success.

On top of all the merry-making and shopping, cooking and family gatherings quickly take center stage for most American families. Cranberries have had a place at the Thanksgiving table since the first celebrations, and for many, it just isn’t Thanksgiving without them. 

Tropicana introduced Tropicana Light, a beverage option that contains 50% less calories* than regular orange juice. The product is a relaunch of what the brand previously called Trop50.

Total Wines & More has debuted a dedicated THC beverages section, which demonstrates the mainstream adoption of cannabis beverages for consumers who are looking for alcohol-free alternatives.

"Cold Brew is an exciting new beverage for everyday enjoyment. The carefully curated collection can be enjoyed any time of day, during any season, and features three herbal tea flavor pairings sure to please every palate," says Katie Kameswaran, Tea Forté marketing director.

The new juices are made with real fruit juice and sweetened with stevia, Zero Sugar is an excellent source of Vitamin C. 

Reality television personality Jenelle Evans (MTV’s Teen Mom 2, 2009-2019) introduced Time Of The Day, a new line of Fair Trade-sourced functional mushroom coffees. Publicly dealing with fibromyalgia, body aches, migraines, and recently diagnosed with thymic hyperplasia, Evans said she knew she had to make health and lifestyle changes to improve her well-being.

With manufacturing facilities strategically located in Chicago, Fullerton, Calif., and Frostproof, Fla., Bevolution is known for its three distinguished brands: Dr Smoothie, Tropics, and Refrasia, each underscoring a commitment to quality, innovation, and reliability.

Nelson's career, marked by her recent role as chief operating officer at AppHarvest, further solidifies Tractor Beverage Company's commitment to making organically-crafted, sustainably sourced beverages accessible to everyone, regardless of their dining preferences.