Short for rejuvenation, the brand was launched in 2022 by 100 Thieves CEO Matthew “Nadeshot” Haag and co-founder Sam Keene, after being expertly formulated to boost energy, elevate mood, increase focus and improve overall well-being.

The new Sanpellegrino Zero Grams Added Sugar Italian Sparkling Drinks are a fruit-flavored beverage option with zero grams added sugar.

Founder Anna Zesbaugh realized there was an opportunity to offer better-for-you beverages in both the alcohol and non-alcoholic space. This brand was inspired by a growing desire in society to step into every day with the best foot forward. 

Squier’s pocket-sized elixirs are made from scratch with real fruit, organic blue agave, fresh-squeezed citrus and solventless live hash rosin.

Loverboy, the pioneer and innovation leader in premium sparkling hard teas, spritzes and canned cocktails, is ringing in 2024 with non-alcoholic versions of two of its original, top-rated sparking tea flavors.

HUMM has been a pioneer in the low and zero-sugar kombucha and gut health beverage category. Today, it stands as one of the largest, fastest-growing, and most beloved brands in the space.

Ah, winter, the season of icy winds, snug blankets, and soul-warming libations. As the mercury takes a nosedive, folks yearn for solace in the form of delectable drinks that embody the essence of this magical time.

Using Veylinx's proprietary methodology, which measures actual demand rather than intent, the study found that demand for non-alcoholic canned cocktails grew by 4%, while demand for alcoholic canned cocktails surged by 20% over last year. 

WhistlePig is elevating the non-alcoholic cocktail experience with the addition of non-psychoactive cannabis terpenes to its signature Barrel Aged Maple Old Fashioned recipe.

Spirit of Gallo announced that it will add a new category to its spirits portfolio: Soju. As a result of the partnership with LOTTE Chilsung Beverage Co., Ltd., Gallo will expand the distribution of Soonhari, Chum Churum and Saero in the United States beginning January 2024.