Swapna Mony to take on new role as vice president of innovation and quality
August 23, 2023
Mony joins a company on the rise, with Tractor having been named to the Inc. 5000 fastest growing private companies in the nation for the second consecutive year.
The new beverage provides families with an alternative that leads with probiotics to address health concerns
August 23, 2023
TIM TAM TUMMY aims to outshine juice boxes and other old school options by providing families with an alternative that leads with probiotics to address the functional health benefits parents care about most.
Protein is a key and vital nutrient, necessary not only for maintaining muscles and other tissues but for production of key components of the body’s operating systems—virtually every metabolic function relies on the protein structures known as enzymes.
Jones launched the Mary Jones brand with four sodas in California in July 2022, and over the last year, the company has broadened its footprint and introduced new product formats.
The drink mixes contain organic botanicals and hints of fruit
August 11, 2023
Tea Forté Cold Brew infusions can liven up water with flavor from organic botanicals and hints of fruit. Simply add a sachet to a glass of still or sparkling cold water, wait 10 minutes, and consume.
With rise of sober curiosity and increasing product availability, one-fifth of adults consume non-alcohol beverage alternatives monthly
August 9, 2023
"Alcohol marketing is evolving rapidly," said Patrick Egan, director of research & insights, DISQO. "With budget-constrained consumers who are increasingly focused on health, our insights suggest that marketers should be intentional in their messaging. Whether that's educating about differentiated offerings, touting unique production processes, emphasizing functional benefits or justifying higher price points, advertisers need to keep up with consumers in an increasingly crowded category."
Canned vodka soda brand created by and for the LGBTQ+ community aims to destigmatize the word 'gay', launches with four iconic flavors
August 8, 2023
The brand Gay Water officially launches to bring that phrase to the mainstream as one of the first alcoholic beverages founded and grounded in the LGBTQ+ community.
Canned carbonated beverages made with artificial intelligence and sparkling mocktails point to some of the major trends in the carbonated drinks segment
July 24, 2023
A.I.'s capabilities can reduce product development cycles from 1-2 years (or at best, half a year) to as little as one month. This process is the result of coordinated efforts between multiple A.I. systems, each excelling in different areas, while collaborating on the development. With more than one hundred A.I. systems in existence worldwide, collective operation ensures a high level of innovation.