The global food industry interacts with a small yet vocal consumer segment called Food e-Vangelists, which most marketers are not including in their outreach efforts.
October 10, 2013
This influential consumer group is made up of predominantly young women, many of which are Millennials, who are active online, financially stable, and have families.
Cargill's Gatekeeper Purchase Drivers Study of more than 1,000 consumers explored parents' attitudes and drivers of food and beverage purchases for their children.
October 10, 2013
The study found that most parents try to keep meals healthy but still allow for treats (59%).