Consumers may realize the importance of breakfast in their dietary habits, but that does not necessarily mean the cereal category is benefiting from that realization.
Fat-free or just reduced-fat? Low-glycemic index or enhanced satiety? When it comes to developing products for the weight management market, the myriad of formulation objectives abounds. Both consumer interests and ingredient challenges impact a new product’s final formulation.
Clean labels are said to attract consumers. However, like so much with consumers, perceived wants may fit poorly with reality.According to a 2008 report by The Freedonia Group, from 2002-2007,
Attracting consumers with new, interesting flavors is not a new strategy, but using an ingredient like pickles to do so in a frozen treat is not exactly common.