Starbucks and Danone announced a strategic agreement to offer a jointly created and developed selection of new, healthy specialty yogurt products.
July 24, 2013
A new portfolio of Evolution Fresh, Inspired by Dannon-branded ready-to-eat Parfait Greek yogurt products will be co-created by Starbucks and Danone for exclusive distribution in the U.S.
The product has seven active cultures and is clearly marketed to male consumers.
March 20, 2013
The product is differentiated from existing Greek yogurts by its 20-25g of natural protein per serving, a "man-sized" 8oz. cup that is at least 33% larger than most individual-serving Greek yogurts and marketing and packaging that speaks to active male consumers.