For the manufacturing community, a fundamental challenge resides in the fact that many high-intensity sweeteners feature undesirable characteristics. Most of the components contain off-notes, which often unbalance flavor, especially if a product developer is also attempting to add active substances to increase health attributes.

Clinical psychologist and author Anne Wilson Schaef is known for the quote, “Good health is not something we can buy. However, it can be an extremely valuable savings account.” Today, consumers are filling their “savings accounts” through various functional foods and beverages, while still prioritizing taste.