At the top of the trends hierarchy are five macro forces that impact consumer needs and behavior: focus on health, increased cost of living, potential political and global threats, technology transformations, and health of the planet.

Throughout the 12-week program, emerging brands get support and connections to help them successfully scale. SKU's tailor-made curriculum covers a breadth of key topics, including operations, channel strategy, innovation, supply chain and fundraising.

The event, scheduled for May 23, 2024, will be held at 167 Green Street, bringing together visionary entrepreneurs, savvy investors, and industry leaders at the forefront of technology-driven transformations shaping the food industry's future.

The San Diego-based business elevates the world of snacks through an assortment of spicy fruit and vegetable offerings, all infused with 100% Mexican spices and no artificial flavors or colors. CHUZA will receive a $100,000 grant and other resources to scale their operations and grow their business.

Greebe’s participation as a mentor has provided him with a unique perspective on the needs of startups and the rewards for those mentoring them. His contributions have been invaluable to the founders he has worked with.

Over the past 15 years, Latinos have created companies faster than any other demographic in the US. However, Latino business owners still face several challenges that make it difficult to find success at the most critical time of their journey, including lack of access to capital, and struggles with securing corporate and government contracts.

The five brands encompass a wide range of food and beverage brands, from English muffins on a mission to make a social impact, functional iced teas to low FODMAP broths and seasonings. 

The California Milk Advisory Board (CMAB) in partnership with innovation advisory VentureFuel, announced the eight finalists selected to participate in the 5th Real California Milk Excelerator competition – the search to identify, curate, and accelerate the very best dairy-based products that introduce novel benefits and drive use of California milk and dairy in formulations.

Ready to start making your new product? If you’ve passed your initial formulation hurdles, you’re ready to think about where to sell the item, an initial volume and how the food will be safely processed and packaged. Possibilities include a home kitchen, a commercial kitchen or co-manufacturing plant, just to name a few.

This year marks the eighth year of the Greenhouse Accelerator program, and the first-ever Hispanic edition, which focuses on driving growth of emerging Hispanic-owned food and beverage businesses through collaboration and innovation.