After water, tea is the most popular beverage in the entire world. Several countries have especially strong relationships with tea, resulting in a “tea culture.”
With the 2011 World Tea Expo in full swing June 24-26, George Jage, founder and president of World Tea Media, granted Prepared Foods an interview about tea’s growth and how the food and beverage industry can take advantage of this sector. He shared insights on the latest tea trends, noteworthy business challenges with tea and developments in bottled and canned teas. In addition, Jage and his company are gearing up for the launch of World Tea East, September 9-10 at the Pennsylvania Convention Center in Pennsylvania.
Benefits of drinking tea are plenty. The detox quality of tea is well known, but recently researchers have discovered that the beverage can also help prevent cancer.
World Tea Expo is gearing up to showcase the top new products from the tea marketplace with the announcement of its 2011 Best New Product Awards. All of the winning companies are set to showcase their innovative offerings, alongside more than 200 other tea and tea-related businesses, June 24-26 in Las Vegas, Nev., at the Las Vegas Convention Center.