The ready-to-eat breakfast cereal category's hopes of innovating a way out of its sales slump largely were dashed in 2017. New product launches were plentiful, but none are likely to register as blockbusters.
Kellogg Company is launching more than 50 new products with innovations from its iconic cereals, new snacks and gourmet frozen food options. Each new item is created to specifically meet the diverse needs of today's grocery shopper.
New foods from Kellogg's® Raisin Bran®, Pop-Tarts®, Special K®, Cheez-It® arrive in stores this spring
May 4, 2016
Shoppers in the U.S. will soon be able to fill their grocery carts with a wide range of delicious new products from Kellogg Company brands, ranging from tasty breakfast selections to satisfying new snacks.
Bob Corscadden, vice president marketing & innovation at the Kellogg Company, joins board of directors
February 23, 2016
As a member of IFMA’s Board of Directors, Corscadden will help the association set its strategic direction and lead in its efforts to achieve long-term goals.
More than 40 introductions from iconic brands fall along current trend lines
November 23, 2015
The new products include 16 new ways to enjoy cereal, bold flavors from popular snack brands such as Pringles® and Cheez-It ® and new frozen foods from Eggo® and MorningStar Farms®.