New cereal varieties acknowledge nostalgic flavor trends
March 25, 2022
It’s no secret that people love the post-cereal milk left in the bowl. And Kellogg’s Frosted Flakes® flavors will change the taste and color of cereal bowl milk.
Challenge will tackle some of the biggest opportunities in food today
February 4, 2021
Kellogg Company announced more details about its collaboration with Future Food-Tech to launch an Innovation Challenge, giving new talent in the industry a chance to shine on a big virtual stage. Wellness is a major area of focus for Kellogg, and through this challenge, the company is seeking pitches on unique plant-based ideas that support digestive wellness.
New Pop-Tarts product takes aim at 1990s nostalgia
May 18, 2020
Fans of Pop-Tarts® who grew up with slap bracelets, ripped jeans and neon shirts can reach for a new favorite snack that's fresh like the many colors of spring: Pop-Tarts® Frosted Confetti Cake Bites.
Sam’s Club will exclusively offer the kid-friendly cereal
July 31, 2019
Beginning August 17, consumers can pick up a two-pack of Kellogg’s Baby Shark cereal for $5.98 before it’s released to select Walmart stores in a single-pack in late September.
Prepared Foods readers select Kellogg Debuts HI! Happy Inside Cereal as their favorite new product launch from November 2018
January 7, 2019
Kellogg Debuts HI! Happy Inside Cereal is a 3-in-1 cereal makes digestive wellness support easily accessible in food that enriches people's daily lives and provides a choice that people will feel happy inside about.
Kellogg's tested more than 50 flavor combinations to create the new cereal
December 24, 2018
The final Honey Nut Frosted Flakes flavor complements the toasted corn flakes with a blend of real honey, brown-butter notes, and nutty flavor, all while maintaining a long-lasting crunchy texture.
Kellogg's Raisin Bran with Bananas provides real fruit and a good source of potassium
June 8, 2018
For fans craving a breakfast that is wholesome yet convenient, Kellogg's Raisin Bran with Bananas provides real fruit and a good source of potassium. The addition of real banana slices is a simple, sweet complement to the crispy bran flakes, sun-ripened raisins, and whole grains and fiber.