U.S. sales of natural/organic food and beverages grew 9%, to nearly $39 billion, compared to under 2% growth for nonorganic grocery categories, according to a new report
"A fortified beverage powder intended for developing countries was composed of vitamins, minerals, sugar and orange flavor. Organic acids were also added as food additive," investigators in Laval, Canada, report.
For a number of products in need of a sweetener, it seems like everything old is becoming new again, particularly in beverages. Just this summer, Dr Pepper launched a limited run of its signature beverage "made with real sugar," and Dr Pepper Snapple Group was mulling sugar-sweetened versions of others in its stable, including Canada Dry, 7-Up and A&W Root Beer.
Efforts to curb childhood obesity through school vending machine restrictions and making soft drinks more expensive with low levels of additional taxation have had a negligible effect on the waistline of America's youth.
Brain function and mood drinks, gut health and cardiovascular benefits are just a sampling of the functional aspects of certain beverages on the market now.
