Spring Creek Holdings has established a license with Mrs. Fields Famous Brands to use its TCBY brand in a range of pre-packaged frozen yogurt. Spring Creek will feature the line at approximately 10,000 stores nationwide.
In its report “The Rise of Greek,” UBS found the growth in sales of Greek yogurt stems largely from its popularity among upper-income, highly-educated women. UBS notes this group is “seemingly in a better spending mood for several years, driving solid sales growth at such companies as Whole Foods, LuLu Lemon, Starbucks and Panera Bread.” It is a group willing to seek and pay more for ingredients with a higher quality.
Scientists at Virginia Tech have demonstrated it may be possible to achieve the suggested daily intake of fatty acids in a single serving of a savory-flavored yogurt.
Consumer regard for yogurt has ebbed and flowed over the past few decades, but yogurt’s healthy attributes and a wider recognition of the benefits of probiotics finally cemented the segment as a sales powerhouse. According to Citigroup Global Markets, total yogurt sales in 2010 amounted to $4.1 billion.