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How CPG Companies Empower Consumers

Survey results showed 180,000 products have been reformulated, with 75% of responding members confirming they have reformulated products

July 25, 2017

Developed in conjunction with Deloitte, Chicago, the CGF asked all members to participate and complete those questions that are relevant to their businesses, while other consumer goods companies were encouraged to get involved.

Teton Waters Ranch Names New CEO

Industry veteran brings CPG experience to mission-driven, 100% grass-fed beef brand

April 19, 2017

Jeff Russell, who founded the company in Teton Valley, Idaho in 2009, will continue in his role as founder.

Consumers Hoard Favorite Brands

Research study finds beloved food brands are significantly more likely to lead consumers to buy more, pay more and talk more about the brand

April 6, 2017

The study conducted by research experts at Foodmix Marketing Communications sought to uncover the new and enlarged role of brand love in the food world.

Uncovering Hidden Food Industry Growth Pockets

IRI’s approach to developing a robust demand portfolio strategy provides a sustainable competitive advantage

February 8, 2017

The IRI Point of View, “Winning the CPG Zero-Sum Game by Uncovering Hidden Growth Pockets,” details three potential key strategies — “Buy, Borrow and Build” — for participation in category sub-segments of rapid growth.

Private Label Brands in Multi-cultural Households

Private brands have lower share among the top multicultural segments that are driving non-white population growth in the US

August 11, 2016

While private label growth was comparable but slightly greater than that of brands since 2012, growth patterns reversed in 2015 and into 2016.

Pulse Industry Introduces New Seal

New seal to help consumers identify foods made with pulse ingredients

July 27, 2016

Consumer interest in pulses is growing in part because the United Nations has designated 2016 as the International Year of Pulses.

Top CPG Brands of 2015

IRI New Product Pacesetters cater to consumers’ different needs, wants and priorities

April 20, 2016

The top-selling 200 new brands captured cumulative year-one sales of more than $6.5 billion across IRI’s multi-outlet geography.

IRI Report Finds CPG Industry Struggled in 2015

Top trends for 2016 include keeping pulse on ethnic diversity, harnessing insights on how consumers are shopping online and focusing on quality versus quantity of marketing messages

January 28, 2016

IRI’s latest Times & Trends report, “Taking Stock of CPG Past and Future: Gear Up Now for a Year of Growth,” analyzes the lessons learned in 2015 and provides insight into several key trends that will drive growth in 2016.