Even though consumers always will have to shop for groceries, the channels in which they visit continually change, and supermarkets now are feeling the pressures of these changes.
Health and wellness, safety, social impact, experience and transparency are key drivers in consumer purchase decisions
March 9, 2016
A study released in January found that roughly half of Americans surveyed weigh "evolving drivers" - health and wellness, safety, social impact, experience and transparency - in their purchasing decisions, in addition to the "traditional drivers" of taste, price and convenience.
It seems that every major food company is trying to understand this unique audience and many are blaming them for the seismic shifts that are taking place in the food industry.
Rolled out in 2014, the national consumer education and promotion campaign was called, “Frozen. How Fresh Stays Fresh.” In part, it debunked belief that fresh is nutritionally superior to frozen.
Let’s get all the things we typically say this time of year out of the way. Resolutions, lose weight, exercise, eat better, stay in contact with the people we care about most, do that thing you always meant to do and read more.