The most successful consumer packaged goods brands of 2014
April 28, 2015
Thousands of new brands hit retail shelves during 2014, yet only 200 achieved best-of-the-best IRI New Product Pacesetter status. These products captured cumulative year-one sales of more than $7 billion.
National brands showing momentum in drug stores; private label standing out in mass/super channel
January 30, 2015
There is no question that private label products became more popular as consumers looked for new ways to save on everyday purchases during the economic downturn. In fact, U.S. consumers spent $120 billion on private label products during the past year, marking a year-over-year increase of 2.1 percent. However, this growth seems to be leveling off, and this small uptick was largely driven by price increases.
With $1.3 trillion purchasing power and representing one-sixth of the U.S. population, engaging Hispanic consumers is critical to CPG success
December 3, 2014
Today, Hispanics account for one-sixth of the U.S. population, totaling 53 million people. These shoppers have increased their spending more than 200 percent since 2000, with purchasing power projected to surpass $1.7 trillion by 2017.