According to a recent survey commissioned by Kellogg and conducted online by The Harris Poll among over 2,000 US adults, while 29% of Americans say they know about probiotics, prebiotics are a mystery for the average American.

The new collection of Kashi by Kids organic cereals each feature cool shapes like swirls and filled pillows, tastes like honey and berry, and superfood ingredients like chickpeas and red lentils.

The program, which runs through September 2018, involves multiple Post Holdings, Inc. businesses and brands, including Michael Foods and PowerBar. It is designed to provide deep savings for consumers in the breakfast category while promoting more use of honey.

For fans craving a breakfast that is wholesome yet convenient, Kellogg's Raisin Bran with Bananas provides real fruit and a good source of potassium. The addition of real banana slices is a simple, sweet complement to the crispy bran flakes, sun-ripened raisins, and whole grains and fiber.

With a purple star joining a new berry-inspired mix of red, blue and green iconic loops, new Wild Berry Froot Loops delivers on top flavor preferences – sweet and fruity – by balancing tangy and sweet berry flavors. 

New Food & Beverage Products Video: Kashi also unveiled that with the support of consumers, it will source Certified Transitional ingredients from more than 4,200 acres of US farmland – a 400% increase since the Certified Transitional program started in 2016. Participating farmers have received more than $1 million to support their transition from conventional to organic.

Six new cereals provide diverse choice for families seeking convenience and nutrition to start the day

From Burger King to Steak 'n Shake, more foodservice operators are incorporating traditional cereal brands into specialty beverages that serve as a snack or dessert.

Peace Cereal®, the maker of non-GMO cereals, launched new cereal flavors and an expansion into the granola category.

Kashi® introduced GOLEAN Clusters Vanilla Pepita Cereal and GOLEAN Plant Powered Bars. With nutritious ingredients like ancient grains, nuts, seeds and pulses, these new offerings deliver complete plant protein and a gluten free nutritional punch for whole body health.