The new flavors of Gold Standard 100% Whey protein powder and ready-to-drink shakes provide 24g of high-quality protein – offering consumers a way to hit their daily protein goals and support muscle recovery.
FITCRUNCH was founded in 2012 by Bakery Barn, a high-quality active nutrition manufacturer, and Robert Irvine. FITCRUNCH’s growing assortment of high-protein snacks, including bars, wafers and powders caters to fitness enthusiasts and everyday consumers looking to enhance their diets.
The 2oz shot was formulated as blend of organic beets, orange juice, coconut water, ginger, and lemon juice
February 7, 2024
The 2oz shot was formulated in collaboration with the Denver Broncos' in-house chef and is a proprietary blend of organic beets, orange juice, coconut water, ginger, and lemon juice designed to support peak performance.
The winning combination of nostalgic flavors and protein-packed performance entered the world of sports nutrition with SIX STAR® 100% Whey Protein Plus in Kellogg’s Frosted Flakes® and Froot Loops® flavors
May 26, 2023
The partnership will not only see the reinvention of two time-tested breakfast favorites into high-performance protein but will leverage the beloved Tony the TigerTM and Toucan SamTM characters.
The new protein product was created to support muscle health and athletic performance
August 25, 2021
Ascent announced a new line of organic plant-based protein powders, created to support muscle health and athletic performance. Ascent's Plant Protein helps to expand their line of products that support "clean-eating, hard-working athletes dedicated to their nutritional goals."
Product research suggests that polyphenol anthocyanins in 2before™ blackcurrant powder deliver sports performance improvement
June 17, 2020
Meta-analysis published in the Journal of the International Society of Sports Nutrition confirms that the polyphenol anthocyanins in 2before™ blackcurrant powder, deliver a significant sports performance improvement (0.45%), higher than the common athlete go-to caffeine (0.41%).
New drink features the antioxidant curcumin for hydration and recovery
August 28, 2019
Lightly sweetened with stevia, each drink features LivTru’s proprietary Curcumin Complex, plus Kucha Tea Extract - a uniquely anti-inflammatory Chinese herb - and Theanine, the same heart-healthy amino acid found in a variety of mushrooms and natural teas.