The new look updates all aspects of the brand identity: the name, the logo, brand colors, typography, photography, iconography, and packaging
June 24, 2022
The change from “macaroni and cheese” to “mac & cheese”, is meant to reflect the way fans organically talk about the brand. The iconic blue box now features just a single-color hue of blue and amplifies the brand's most recognizable asset — the noodle smile.
New plant based macaroni and cheese product is available in two varieties
November 11, 2021
An evolution from the traditional boxed macaroni and cheese, Follow Your Heart SuperMac is an alternative to this mainstream US household staple and is made with organic ingredients including whole vegetables, beans, and cashews to provide a creamy yet dairy-free macaroni and cheese experience.
Kraft removes “dinner” from familiar blue box packaging
August 11, 2020
Kraft is replacing “dinner” with “breakfast” on its iconic blue box of macaroni & cheese because the company says it is acceptable to enjoy cheesy Kraft Mac & Cheese for breakfast, or any time of day.
Bold & Cheesy, Flamin' Hot® and Cheesy Jalapeno Cheetos flavors debut in the pasta aisle
August 10, 2020
Cheetos Mac 'n Cheese is the newest innovation from both divisions of PepsiCo Foods North America — Frito-Lay North America and Quaker Foods North America, which manages the Pasta Roni® brand.
New chef-inspired product is shelf-stable and dairy-free
July 16, 2020
Eat Howl Inc., a chef-driven, plant-based foods company, launched Mac & Chef, available nationwide at Whole Foods and online via VeganEssentials. Under the Howl™ brand, the company released its flagship product Mac & Chef™, a cashew-based mac and cheese.
New mac & cheese is made without artificial ingredients
January 7, 2020
Crafted with roasted sweet potatoes, Banza’s Plant-Based Mac & Cheese achieves its cheddar taste and flavor without the use of artificial ingredients found in traditional ready-to-eat mac & cheese.
Creamy Cheddar Macaroni & Cheese Kit is made with clean and simple ingredients, including fresh-shredded cheddar cheese
November 10, 2016
A solution for time-crunched families who want to serve up a meal in three minutes, Three Bridges' new Creamy Cheddar Macaroni & Cheese Kit is made with clean and simple ingredients, including fresh-shredded cheddar cheese.