Interest in functional nutrition is on the increase in many countries, with growing numbers of consumers globally, including in the US, saying they choose products that positively boost nutrition, immunity and (gut) health.

Thirsty Buddha™ Soda joins Buddha Brands™ portfolio of healthy, plant-based products including popular Thirsty Buddha® Coconut Water and Hungry Buddha® Bars. 

According to new research from Mintel, among the 78% of Americans who are vitamin users, a third (34%) have increased their usage since the start of the COVID-19 pandemic, including nearly half (47%) of Millennials. In line with consumers overall, Millennials say supporting their overall physical health (66%) and immune system (62%) are the top two reasons for VMS use. However, Millennials (43%) prioritize VMS use to support their mental well-being more than consumers overall (34%).

Nexira has released new human trial data showing the benefit of inavea™ PURE ACACIA on transit modulation and its extreme tolerability on sensitive people with IBS. 

The success of Green Vibrance resulted in Vibrant Health's exponential growth. But instead of placating the status quo, the company set its sights on continuous improvement. 

Kemin Industries will exhibit at SupplySide East on Tuesday, April 18, and Wednesday, April 19, in Secaucus, N.J. Attendees are invited to Kemin Human Nutrition and Health’s Booth #500 to learn about the company’s latest health-forward functional ingredients.

ADM and Brightseed announced a global joint partnership to develop evidence-based functional synbiotic products that target microbiome optimization with an undisclosed investment. Specifically, ADM is leveraging Brightseed’s artificial intelligence (A.I.) platform, Forager®, to decipher the molecular interactions between dietary plants and gut microbes, and their potential impact on human health.

In addition to helping open the conversation on the uncomfortable realities of digestion – including bloating, burping, pooping, farting and the like – Wonderbelly is also amplifying the conversation around eating disorders and highly prevalent digestive health issues like GERD (chronic acid reflux), which have massive impacts on the digestive system, yet are seldom discussed.

The company will exhibit 35+ products across 15+ brands in one Nestlé USA booth (#527) – in addition to separate booths for Nestlé Health Science brands Solgar® (#3739), Vital Proteins® (#3215), Garden of Life® (#4031), Orgain® (#2037) and Nuun® (#715), and pet food brand Castor & Pollux® (#1017) – to highlight innovation across the plant-based and nutrition, health and wellness categories that remain an integral part of its business strategy.

Using the top 2023 trends as your innovation guide is a way to overcome the overwhelm. Plus, keeping current trends in the food and beverage industry top of mind can help you create products that satisfy shifting consumer wants and needs.