Articles Tagged with ''carbonated soft drinks''

The company is building a networked global organization, combining the power of scale with the deep knowledge required to win locally. The company will create new operating units focused on regional and local execution that will work closely with five marketing category leadership teams that span the globe to rapidly scale ideas.

Jones Soda Co., a premium craft soda maker known for its unconventional flavors and user-submitted label artwork, is turning its bottles into messages of optimism during the COVID-19 pandemic with limited-edition “Messages of Hope” cream soda labels featuring inspirational images created by consumers.  

Faygo announced the return of popular flavor Pineapple Orange, which hasn’t been available in the Midwest for 15 years. The announcement is marked by a new campaign that aims to deliver the message of positivity and togetherness.

Launching in February 2020, Sprite Ginger and Sprite Ginger Zero Sugar will be available in 20oz and 2-liter PET bottles and 12oz can 12-packs.

Over the past 10 to 20 years, the ripples of change in the global soft drinks market have threatened to become tidal waves, with new categories emerging constantly and genuine novelty flooding the shelves.

MTN DEW Zero Sugar is the answer for adventurous consumers looking for less sugar and more action.

Pepsi Café is not the brand's first time launching in the cola and coffee space. Pepsi was one of the first beverage brands to enter the category in 1996 with the launch of Pepsi Kona.

“Variety and choice are increasingly important to shoppers, and nowhere is that truer than in the convenience retail channel,” said James Ford, vp of Category strategic advisory, Coca-Cola North America.

The term “clear labeling” (which Innova Market Insights coined for its 2015 Top Ten Trends listing) has now fully entered industry parlance. It’s used in several marketing campaigns and each day, manufacturers continuing voicing their commitment to clean label platforms.