Pepsi Café is not the brand's first time launching in the cola and coffee space. Pepsi was one of the first beverage brands to enter the category in 1996 with the launch of Pepsi Kona.

“Variety and choice are increasingly important to shoppers, and nowhere is that truer than in the convenience retail channel,” said James Ford, vp of Category strategic advisory, Coca-Cola North America.

The term “clear labeling” (which Innova Market Insights coined for its 2015 Top Ten Trends listing) has now fully entered industry parlance. It’s used in several marketing campaigns and each day, manufacturers continuing voicing their commitment to clean label platforms.

Foodservice operators have a lot of opportunity to appeal to various need states by offering beverages that are healthier, create a unique experience, reduce environmental impact, or incorporate all three for the "holy grail" of menu options.

Here are three key mashup trends Packaged Facts sees spurring future growth in the beverage industry.

New Food & Beverage Products Video: Each of the three new additions offer fans a unique, individual flavor profile. Every sip of Pepsi Mango, Pepsi Berry and Pepsi Lime is unique and enhanced by a splash of real fruit juice.

More than 23,000 tweets over the last six months have mentioned mixing Sprite and lemonade, piquing the interest of the Sprite team.

Artisan products have a new position in the US market as more consumers express interest about what's in their foods and drinks—as well as where and how those items are produced.

From coffee to "crafted" and floral to functional, this year's National Restaurant Association (NRA) Show featured a wide variety of foodservice beverage trends.

Coke’s R&D team worked with nearly 9,500 consumers and explored more than 30 flavor options, mostly rooted in fruit, for what would be the brand’s first flavor innovations since Vanilla Coke in 2002.