Shoppers seem to be keeping their private label shopping habits consistent with last year.
September 20, 2013
Some shopper segments appear to be increasing their acceptance of private label, with more than a third of shoppers still saying that they are buying more private-label brands than last year.
Nearly all consumers buy private label products when grocery shopping, according to a new study.
August 13, 2013
Some 83% of consumers indicated that they sometimes buy private label brands if the product is better or it offers a higher value than the national brand alternative.