Acosta, an integrated sales and marketing services provider in the consumer packaged goods (CPG) industry, released findings from its most recent COVID-19 shopper insights study. The research found that while the pandemic concern level is finally on the decline, shoppers acknowledge it will be a long time before things return to normal. Shopping and eating behaviors dramatically changed last year, and many shoppers plan to continue those new habits post-COVID-19.

You don’t have to be an expert in, well anything, to know 2020 was a year like no other.

Words like “unprecedented” were heard on a daily basis.

Prepared Foods talks consumer insights with Lesle Na, Director of Business Development with Ibotta Insights. It is a consumer research agency under the umbrella of Ibotta, whose smartphone app lets consumers earn cash back on in-store, mobile app, and online purchases with receipt submission, linked retailer loyalty accounts, payments, and/or purchase verification. 

This year’s Institute of Food Technologists’ SHIFT20 event focused on the future of food. In conjunction, the American Egg Board shared its latest white paper on Gen Z, which is just beginning to make its mark on food and beverage innovation. 

Each generation dictates the characteristics that help define their particular group. In fact, one research organization has bestowed the nickname “True Gen” onto Gen Z, due to their passion for authenticity.

Manos will be responsible for identifying and building strategic partnerships as Curion builds out its Life Labs initiative, as well as lead and manage the Curion marketing team to increase business awareness and growth.

The storefront is set up for on-demand ordering, through annual subscriptions with pre-purchased bundles of credits to access, at will, the suite of behavioral applications. By providing one place for research access, the portal allows cross-departmental collaboration and streamlined information sharing.  

Under the direction of CEO Sean Bisceglia, who joined the company in November 2018, Curion has introduced a number of new initiatives including eFive ™, a product that quickly delivers reliable consumer insights and is both affordable for emerging brands and positioned to be part of the agile development process that large CPG companies require. 

Make plans to attend the New Products Conference, Sept. 30-Oct. 2 at Chicago’s Swissotel. Think you know enough about today’s consumers? Here are just five sessions guaranteed to deliver even deeper insights!