Zapp's, a brand of chips and pretzels inspired by the sights and sounds of New Orleans, added two bold flavors to its bestselling Kettle Potato Chip and Sinfully-Seasoned Pretzel Stix.

Stellar Pretzel Thins marks a launch for the vegan and peanut-free pretzel company as the brand becomes even more inclusive to the everyday consumer, especially those with gluten allergies and health-restrictions.

"Our research shows expanding the range of product choices enables us to engage new consumers who crave a selection of delicious, straightforward options crafted with wholesome ingredients," said Krystle Farlow, director of brand management for Nature's Own.

According to the company, 51% of consumers want snacks to be something they already know they like with a little twist,

From Cheetos Popcorn to Cheetos Mac N' Cheese, Cheetos has been leaving its mark on the snack aisle for years with innovations. The brand's newest product is Cheetos Pretzels.

Nevada-based Stellar Snacks announced last week its plans to expand production with a $137 million investment over 10 years and a 434,000sq-ft pretzel bakery facility in Louisville. 

The brand’s hearty, pretzel pieces are now seasoned with the fiery heat of chili pepper and the tangy touch of pickle flavor to capture that signature Nashville Hot taste.

"With trending sweet and savory snacks on the rise, we saw the perfect opportunity to bring a unique twist and seasonal offering to the Club Crisps line," said Zach Wyer, director of brand marketing, Kellogg's Crackers.

The new soft pretzel products are made with all-natural, premium ingredients and are Non-GMO Project Verified, certified gluten-free, top 9 allergen-free, vegan, and kosher.

The beer collection features two flavors – Pretzel Märzen and Pretzel Frücht. Pretzel Märzen is a Märzen style lager that blends a classic malty taste with elevated notes of slow-baked Snyder’s of Hanover® Mini pretzels.