Post-COVID-19, consumers will gravitate towards trusted brands that remind them they're part of something bigger and provide a sense of community. Likewise, expect consumers also to respond to messaging that highlights key themes of comfort, safety, stability and practicality.
Cross-portfolio innovations address plastic waste crisis, mark milestone in World Without Waste goals
February 12, 2021
The Coca-Cola Company announced in the United States the introduction of a new 13.2oz bottle made from 100% recycled plastic material (rPET)*. This new bottle will be available first in the company’s biggest and most iconic brand: Coca-Cola®.
The packaging innovation, a first for the Kraft Mac & Cheese brand, is expected to be in market later this year
January 15, 2021
Kraft Mac & Cheese announced it is developing and testing the brand’s first-ever recyclable fiber-based microwavable cup. Upon testing completion, the brand will launch a new Kraft Mac & Cheese Shapes variety later in 2021 using the new cup and design.
ProAmpac’s ProActive Renewable solution contains a bio-based resin that comes from non-fossil fuel sources
August 14, 2020
ProAmpac, a flexible packaging company, announced that it is producing its first ProActive Renewable products for the baby food market with Bimbosan®’s newest premium baby formula, cereal supplements & cereal paps.
Pulpex Limited is a new partnership between Diageo and Pilot Lite that is focused on cutting edge, sustainable packaging
July 14, 2020
Diageo, makers of Johnnie Walker, Smirnoff and Guinness, announced that it has created the world's first ever 100% plastic free paper-based spirits bottle, made entirely from sustainably sourced wood. The bottle will debut with Johnnie Walker in early 2021.
Consumers increasingly expect companies to invest in sustainability, and it's no longer just about recyclable packaging. It's about making the entire product lifecycle sustainable, from agricultural practices to resource-efficient factories, to food waste and packaging waste reduction.
The collaboration will supply packaging containing recycled plastic for Philadelphia cream cheese
June 3, 2020
Berry Global Group, Inc. announced its collaboration with longtime customer, Mondelēz International to supply packaging containing recycled plastic for Philadelphia cream cheese.
Company plans to increase recyclability, recycled content and consumer education and infrastructure
May 7, 2020
Campbell Soup Company announced new packaging sustainability goals to reduce packaging waste by increasing circularity—keeping materials in use and out of landfills. The four goals are designed to address all phases of the packaging lifecycle, from sourcing to end-of-life, including recycling or composting.
New launch supports the company's commitment to sustainable packaging, carbon neutrality and environmental programs
April 22, 2020
Nature’s Path, a family-owned organic breakfast and snack food company, is celebrating the 50th anniversary of Earth Day by launching a limited-edition product that brings to life the company’s vision of combatting climate change.
Sustainable plant-based meat alternatives company introduces plant-based breakfast innovations
April 21, 2020
Pioneers of texture and taste, The Meatless Farm Co's team of chefs is dedicated to making fresh plant-based meat alternatives that are easy to cook and better for both people and the planet.